CRAFT YOUR Visibility
The right people see the work, not just the output.
When it is missing
Your results travel up the chain. Your name does not travel with them.
The Method
The VIPER Framework
The difference between doing senior work and being known for it.
VIPER is a five-lever executive positioning method for Directors, VPs, and SVPs one room away from the executive table. It was built by Maddy Viswanath from twenty years inside the rooms where promotions, succession, and layoffs get decided.
Visibility. Influence. Positioning. Executive Presence. Real Sponsor.
Run your free LinkedIn Profile AuditFive levers. The room checks every one.
Your name comes up on a slide. It stays there a few seconds. These five things decide what gets said next.
Influence
Your voice changes the decision while you are still in the room.
When it is missing
You get asked to execute the decision. You do not get asked to shape it.
Positioning
You are known for the seat you want, not the one you hold.
When it is missing
The room describes you by your current title. So that is where it keeps you.
Executive Presence
You carry the room before you say a word.
When it is missing
Your idea lands. It lands when someone else repeats it.
Real Sponsor
Someone with power says your name when you are not there.
When it is missing
You have mentors who advise you. You have nobody with a vote who argues for you.
How the grading works
Every lever gets a grade: A, B, or C.
A
B
C
Each grade is sourced from your own record. Your LinkedIn profile. Your role. Your recent decisions. Nothing is invented, and nothing is assumed.
Then the plan gets built, starting with the lever that moves the room fastest.
Where VIPER came from
Twenty years in HR. The whole time, Maddy Viswanath's seat was inside the room that decides. Talent reviews. Succession slates. Layoff lists.
The pattern repeated. The most capable person in the building got passed over. Not because they could not do the work. Because the room did not know what they carried.
VIPER names the five things that were missing every time.
- Founder and Chief Positioning Strategist, Craft Your Confidence Consulting
- 20 years in Human Resources, inside succession planning and talent reviews
- ICF Associate Certified Coach (ACC)
- Author, The Room Where You're Decided
Questions leaders ask about VIPER
What is the VIPER framework?
The VIPER framework is a five-lever executive positioning method created by Maddy Viswanath of Craft Your Confidence. The levers are Visibility, Influence, Positioning, Executive Presence, and Real Sponsor. Together they describe the difference between doing senior work and being known for it.
Who is the VIPER framework for?
Directors, Senior Directors, VPs, and SVPs who are one room away from the executive table. Leaders who carry the org, let the work speak, and watch the next seat go to someone else. It is also used by senior leaders facing a new boss, a reorg, a layoff, or a promotion cycle.
Who created the VIPER framework?
Maddy Viswanath, Founder and Chief Positioning Strategist of Craft Your Confidence Consulting. She spent twenty years in HR inside the rooms where promotions, succession, and layoffs get decided. She is an ICF Associate Certified Coach and the author of The Room Where You're Decided.
How does VIPER grading work?
Each of the five levers gets a grade of A, B, or C. Every grade is sourced from your own record: your LinkedIn profile, your role, and your recent decisions. Nothing is invented. The plan is built from the grades.
How do I get my VIPER read?
Start with the free LinkedIn Profile Audit. It takes about two minutes and is built on the VIPER method.
You do not need fixing. You need to be seen.
The free LinkedIn Profile Audit reads your page the way the room reads it. About two minutes. No card, no catch.