Craft Your ConfidenceJB
Jasleen Bedi
Senior Full-Stack / AI Engineer + Technical Lead · ex-Discover (5.9 yr, patent work) · TEDx + Red Hat Summit speaker · Chicago
90-DayDigital Blueprint3 Pillars · Self-Directed
Headline5.0
Leadership7.5
Keywords7.5
Authority8.5
Your 90-day plan to move from Senior Engineer / Technical Lead to the Staff / Principal / AI Engineering Lead seat your work already earns. Three pillars, one move at a time, customized to the role you want.
1 · The path you are building toward
Today$170–210KSenior Engineer / Technical LeadIn transition
3–9 months$210–280KStaff / Principal or Eng ManagerThis blueprint
18–30 months$280–380K+Principal / AI Engineering Lead+ advisory authority
North starCXO trackVP Engineering / Head of AIWhere this leads
2 · The three pillars, built for your seat
Digital Presence
Days 1–30
Your profile is your billboard. Rewrite the keyword-wall headline and About to name the leader and the target level. Pin TEDx, Red Hat Summit, and Leaders of Impact. Pull the patent, the −70% load, and the 1000+ pipelines up to headline-level proof.
The room reads you as Staff / Principal / AI-Lead, not an IC.
Communication Playbook
Days 31–60
This is what to write. Build your five proof stories (the $40M turnaround, 99.99% reliability, the patent, scaling 12 to 70) and your 30-second intro, so the win lands in the room that decides.
You can say the work, not just do it.
Activating Network
Days 61–90
This is who to talk to, and how. Build the personal board, name a sponsor for the AI-lead track, and run the outreach scripts to Staff / Principal, AI-engineering-lead, and EM hiring leaders. Point your 13.4K audience at the next level.
The room that decides already pictures you in the seat.
3 · Your VIPER assessment
| Lever | Grade | What is working | Your focus |
|---|---|---|---|
| Visibility | B | 13.4K followers, TEDx, Red Hat Summit, active original content. | Post a point of view weekly, not just milestones. |
| Influence | B− | Strong reach and a warm, engaged audience. | Point the 13.4K at Staff / Principal and AI-lead leaders. |
| Positioning | C+ | The senior full-stack title and the women-in-tech voice land. | Name the target level and the AI-systems work in the headline. |
| Executive Presence | B+ | Reads as a careful, credible technical leader. | Frame as the Staff / Principal you are becoming, not the IC. |
| Real Sponsor | C | VPs and CTOs endorse you. | Ask one to sponsor you by name for the AI-lead track. |
4 · Your 90-day roadmap
Phase 1 · Digital PresenceDays 1–30
- Week 1: rewrite the headline to name the target level + responsible-AI systems. Drop the framework wall.
- Week 2–3: rebuild the About around the leader and the AI story; pin TEDx, Red Hat, Leaders of Impact.
- Week 4: surface the Discover receipts (patent, −70% load, 1000+ pipelines) to headline-level proof.
30-day target: found in search, reads up a level.
Phase 2 · Communication PlaybookDays 31–60
- Draft your five proof stories and the 30-second intro.
- Post a point of view twice a week, not just news.
- Practice the win out loud for the next interview or review.
60-day target: the win lands in any room.
Phase 3 · Activating NetworkDays 61–90
- Name your personal board; ask one person to sponsor you by name.
- Run the outreach scripts to Staff / Principal, AI-lead, and EM hiring leaders.
- Convert the 13.4K audience into warm rooms.
90-day target: sponsored, not solo. 7.1 → 8.6.
5 · Your 90-day game board
Fifteen minutes a day, for ninety days.
Ninety pieces, one a day. Hover any day to see the move inside, run the fifteen-minute timer, and watch each piece snap into place as your positioning builds toward the seat. Your progress saves on its own.
Today · Day 1
Your move today.
Progress
0%
Days done
0/90
Phase
Digital Presence
Streak
0 🔥
Phase 1 · Digital Presence
Days 1–30Phase 2 · Communication Playbook
Days 31–60Finish Phase 1 to unlockPhase 3 · Activating Network
Days 61–90Finish Phase 2 to unlock
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Day 1 of 90
Digital Presence
Your AI prompt · paste into Claude
Fifteen-minute focus
15:00
6 · Your draft positioning statement
“Jasleen turns frontier AI into production systems the business can trust, and builds the teams that ship them.”
Day 1 task: get this to one sentence the person next to you in line would actually say back to you.
7 · What you walk away with
A profile that reads up
The room files you at the level you want, not the one you hold.
Your story, ready
Five proof stories and a 30-second intro you can say in any room.
A warm network
A personal board, a named sponsor, and outreach that lands.
A 90-day rhythm
One move at a time, so it gets done, not just known.
Your next step
You have the plan. Get it right the first time.
You have the plan. Now make it land. Run it yourself, or add 30 minutes with Maddy to pressure-test it and set the first pillar.
Self-directed
The Digital Blueprint
Yours now
The full 90-day plan plus your role-customized prompts. Start now: run Day 1 to 7 this week, then book the call when you want a second set of eyes.
You have it ✓Add the call
Power-Up Session
30 minutes, live with Maddy
Walk your blueprint through with Maddy, fix the headline live, and leave knowing the first pillar is right. Blueprint + Power-Up = the full Strategy Call.
Talk it through with Maddy →CRAFT YOUR CONFIDENCE · THE DIGITAL BLUEPRINT · YOUR PROFILE TEXT IS USED TO GENERATE THIS AND IS NOT PUBLISHEDThis plan and the method behind it are proprietary to Craft Your Confidence.