● Definition of Done

The Finish Checklist

The things you make me verify before I call anything finished. I run all twelve on every finish, and "done" means all pass + shipped + verified, never "started."

01Family match
Looks like it belongs beside Readiness Score, Visibility Footprint, and the Passport. Same caliber, contained frame, layout language. No "halfway there."
02Bold dark + abstract canvas
Dark theme and the ambient dot-ring abstract on the page. Never bare. This is your brand personality.
03Per-pillar color (locked)
Digital Presence = mint, Communication = purple, Activating Network = magenta. One color per pillar, every product in it shares it. Mint is the constant "good / your fix / CTA." Lavender and blue are retired. Weakness shows by a short bar, not a clashing color.
04Visual, not wordy
One tight line per block. Pockets, scores, sliders over paragraphs. The reader skims.
05Generous but hold back
The free tier gives enough to want more. The real fix, depth, and reframe are the paid expand. Never give the gold away free.
06Voice
No em dashes, no exclamation points, no rhetorical questions, no hedging. No banned words. Your voice.
07Mobile clean
At 375px: no nav or CTA collision, no text overflow, headlines wrap. Checked on a real phone width, not a guess.
08Consistency, measured not eyeballed
Built FROM the Design Standard, not by taste: same container size per tier (free = 820, paid = 860), same tokens, frame, fonts, per-pillar color. The gate: the page goes on the Consistency Wall and matches its row, or it is not done. Names, prices, widgets, scoring all one source.
09Links and CTAs
Every button points to the live, correct next step. No false promise of personal time. Paid buys hold safe until payment delivery is built.
10Rendered and looked at
Actually rendered on desktop and true mobile, and eyeballed, before I claim it works. Pixels lie in the source.
11Finished, not started
Driven to the finish line. The current rung is done before the next one opens.
12Structural parity, the rookie-mistake catcher
Render this page beside its sibling pillar and diff the STRUCTURE, not the vibe: same intro line, same product / cert band, same hero and gauge position, same body grid, same background, same font sizes, boxes in the same spots. Experts match by construction; rookies eyeball and drift. If a box sits in a different place than its sibling, it is not done.
Craft Your Confidence · the standard every page clears.
You bring the consistency. I hold the finish line.