The things you make me verify before I call anything finished. I run all twelve on every finish, and "done" means all pass + shipped + verified, never "started."
✓
01Family match
Looks like it belongs beside Readiness Score, Visibility Footprint, and the Passport. Same caliber, contained frame, layout language. No "halfway there."
✓
02Bold dark + abstract canvas
Dark theme and the ambient dot-ring abstract on the page. Never bare. This is your brand personality.
✓
03Per-pillar color (locked)
Digital Presence = mint, Communication = purple, Activating Network = magenta. One color per pillar, every product in it shares it. Mint is the constant "good / your fix / CTA." Lavender and blue are retired. Weakness shows by a short bar, not a clashing color.
✓
04Visual, not wordy
One tight line per block. Pockets, scores, sliders over paragraphs. The reader skims.
✓
05Generous but hold back
The free tier gives enough to want more. The real fix, depth, and reframe are the paid expand. Never give the gold away free.
✓
06Voice
No em dashes, no exclamation points, no rhetorical questions, no hedging. No banned words. Your voice.
✓
07Mobile clean
At 375px: no nav or CTA collision, no text overflow, headlines wrap. Checked on a real phone width, not a guess.
✓
08Consistency, measured not eyeballed
Built FROM the Design Standard, not by taste: same container size per tier (free = 820, paid = 860), same tokens, frame, fonts, per-pillar color. The gate: the page goes on the Consistency Wall and matches its row, or it is not done. Names, prices, widgets, scoring all one source.
✓
09Links and CTAs
Every button points to the live, correct next step. No false promise of personal time. Paid buys hold safe until payment delivery is built.
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10Rendered and looked at
Actually rendered on desktop and true mobile, and eyeballed, before I claim it works. Pixels lie in the source.
✓
11Finished, not started
Driven to the finish line. The current rung is done before the next one opens.
✓
12Structural parity, the rookie-mistake catcher
Render this page beside its sibling pillar and diff the STRUCTURE, not the vibe: same intro line, same product / cert band, same hero and gauge position, same body grid, same background, same font sizes, boxes in the same spots. Experts match by construction; rookies eyeball and drift. If a box sits in a different place than its sibling, it is not done.
Craft Your Confidence · the standard every page clears. You bring the consistency. I hold the finish line.